Selena Del Mar, 2015

Brand identity design commissioned by the developers of Serena del Mar, a small city near Cartagena in Colombia. In the poster, a vibrant picture of a woman carrying a bowl of fruit on her head is fragmented through the use of an isometric grid. Overlaid on this disjointed image is a stamp of apartment buildings towering above the sea, suggesting the city’s upcoming shift from a traditional place of beauty to a modern city of the future.